Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

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Our short film is post modern, meaning it should challenge traditional film protocols such as genre and conventions to name a couple. Firstly, in the script the role of main protagonist is given to a female murder which goes against nearly every classic horror ever written or filmed, wiping the floor with the common horror ideal of a damsel in distress. Films such as Quintuin Tarantino's 'Kill Bill' played it's role in influencing our narrative, editing as well as sound. Quintin Tarantino is the master of postmodern film making, which is why which is why we thought using his pieces to stem from would be such a good idea.

 Similarly to Kill Bill we have suble hints from westerns, through the us of extremeclose ups and by placing a character in the background behind the main subject, constantly switch focus between the two is a technique normally found in a western. This would suggest that a Major shoot out is about to commence and the person whom is closest to the camera is about to win, however we have taken these shots, striped them of their traditional meaning and developed them by giving them a different one.
Also like kill bill we use oriental themed music in the murder scene, reflecting scenes from classic kung fu film, an element Tarantino uses through the placement of random cultural music during fight scenes, for example in 'The Bride vs O-Ren ishii' he places what sounds seems to be  a Mediterranean song over an oriental film set. We found this really dramatic and interesting and thought we could incorporate this in our film, which we strongly believe has made our film very different from the majority that are being produced at A level standard.


We challenge stereotypical genres by blurring them together making, a well known post modern motif make it hard for a typical audience to place their finger on what genre it belongs to. Using ifluences from country westerns, classic horrors, thrillers and dramas our film uses, develops and challenges a wide range of films conventions. The characters placed in front of the cameras also give our film a hint of the urban genre, this is by setting our scene in a typical urban city school, with students who have a London accent which is commonly found in such films as Menhaj Huda's 'Kidulthood'.

Our film successfully uses, develops and challenges forms and conventions of real media products from the planning and research stages right up to the filming of it and the post-production stages. In it's self it has been a challenge to get every single creative juice flowing and has hints of alot of films made, which is exactly wat we aimed for to create a successful, enjoyable postmodern piece.

Evaluation: What have you learned from your audience's feedback?

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Instantly from their focused initial reaction, we knew our piece had some dramatic impact on our audience. We  kept the viewer wanting more, and never lost the attention at any given point. Already this is the kind of reaction any director/ movie maker would dream of. These are two students who attend our sixth form, the female is a media student, and the male is not, we had decided to go for this variety of audience to get a more typical viewer's opinion and then an opinion of someone who is familiar with the film making process.

 I was completely relived to hear that the non-media student followed the story line, and subconsciously knew what was happening through the shots used and the editing through retelling the plot in a similar way to how we had attempted to portray it. It was clear there was a messy break up which was the trigger for the murder, this a doubt for me, because we tried to tell the story quite subtly, so there was definite scares that your average person may not pick that up straight away. Vivian's struggle to place our film in a genre at first worried me, however our aim was to create a postmodern film, which blurs concepts ideologies, and is also defined as 'the blurring of genres', her reaction to this question built a found confidence in our project.

 Back to Dominic's feedback, he had noticed the use of colour grading and the desired effect, even something as simple as the colour can signifies to the audience the exact ambiance of the story. This taught our group that our fine attention to detail doesn't go unseen, failing to spend time on this may have given us a poor reaction, also that the editing process, is without doubt one of, if not the most important stage of creating a film. One worry which we had was the music transitions, from one genre to another seemed quite daring, however we got a good response and both views seemed content with the desired effect we tried to create with such a sudden change in mood.

Yet again we believe this follows every rule of a postmodern product, which was much to our glee because in a previous project we had made a classic horror, which followed stereotypes and was quite safe however effective, and this year our aim was to create something out of the ordinary, and completely different to your classic style of film, this has proved to everyone in the group that we are capable film makers with a wide range of skills and ability to create something effective and enjoyable to watch.

Evaluation: How effective is the combination of your main product and ancillary texts?

Posted on 09:07 by The Coalition | 3 comments

The 5 minute film works well in collaboration with our ancillary pieces.
The magazine featurette describes key elements from our film very well whilst the Poster compliments the movie through the use of moody lighting and atmospheric colours along with the movie itself, in combination this gives everything to do with our movie a persona, meaning if you see it's poster faintly from a distance, you'd know where it was from.




The same font was used for our film and poster, making the film title distinguishable by viewers. So that whenever they see that style they instantly know what movie it is projecting.

We kept the whole theme of influence, shown by the plot of the film, we had the magazine review feature a picture of half of the Protagonist, Efah, and the imaginary friend, Ekaf's face, parallel to each other. Suggesting a character made up of two personalities.


The whole movie was about a girl and her influential imaginary friend, to give little hints that he was imaginary, we did things like add effects to the shots he was in using effects like Venetian blinds and screen jiggles. This style was also kept in our ancillary poster, where we gave the imaginary friend cracks on his face in order to hint that he is fake. This seems effective as viewers will always see Ekaf (Falade) as a special type of character because of the special things that had revolved around him when he gets screen time.


The Production company and the Sponsor company put in the title sequence. This is effective because the company logos serve as extra advertisement, if someone were to see these else where, they'd know what film is associated with the logos. The film review was done by The Sky Might Fall magazine, leading to promotion of the magazine after people have seen the film, leading to the promotion of the Film from The Sky Might Fall magazine readers who have seen the review and realizing it got a high rating.

The shot where it shows the imaginary friend behind the protagonist, then the shot pivots around her head to show he's not really there. This had the same effect as the Venetian blinds, where the imaginary friend is made to seem special. Also, the character himself having a very uneasy presence gives off the impression that there is something wrong with him. The Ancillary pieces exaggerate this too, especially with the poster.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages?

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Utilising all technology available to us, a truly multimedia production is what we aimed for so choosing and using them effectively is key.

A wide range of technologies were involved and used thoroughly throughout our project; a very good example of this is blogger, a more interactive and intuitive way of logging/document what we as a group see, discuss and act on. In regard to the research stage, we used blogger to share what we were all seeing individually, our different ideas and outlooks on the project itself. With planning it allowed us to upload images of our storyboards, scripts and other important pieces of information; it also allowed us to input a filming timetable which enabled us to keep each other on track and manage our time more efficiently. During the production stage blogger really did help us keep a focus, it held all the information we needed to film and allowed us to note down where we were whether ahead of schedule or not and whether to make adjustments before it was too late. During the evaluation stage Blogger made it easier to looks on our years work in hindsight, placing everything in a an orderly, accessible format that helped with comparison and marking out the birth of an idea and it’s route onto our finished piece.

During the production, research and planning stages we used the Canon 7D to capture our surroundings as well as the final shots that we eventually used in our final piece. Blocking is vital because it gives you a real feel for your scenery giving you the knowledge on what is truly possible to capture in your selected location effecting along with enhancing our shot list and shot plan. An example of this would be for our final scene there is a shot of Rhys, the boyfriend walking down the hallway which could only be achieved by the camera moving in time with the actor, to do this a big enough hallway was needed. That was a scenario where we had to block in search of the perfect hallway that fitted the atmosphere of the scene and was big enough to fit the equipment and technique we planned on using.
[Screenshots of blocking]
We truly did utilise the Adobe Creative Suite 5 package provided during the production stage; using Adobe Premiere Pro, After Effects and Soundbooth. After effects allowed us to even the colours throughout the composition and then colour code as well as adding special effects effectively while Premiere Pro was used for the continuity edit making sure that all the composition does make sense. While Soundbooth was used to clean up previously recorded audio that had background chatter or that had noise that made cuts between shots more obvious.
YouTube was a major piece of technology used throughout being an open creative platform people frequently upload their own short films as well as trailers for Hollywood films that we used for inspiration while during the production stage we used it as a learning tool, teaching out how to achieve the contra zoom (dolly zoom) shot we used as well as the special effects in addition to the motion tracking used during the title sequence.
The adobe package and Canon 7D were also used in the production of our ancillary pieces. We used the 7D to hold a photoshoot with our actors to be used on the film poster and the magazine review page. We used the images, manipulated them in Photoshop to create a excellent film poster. We used the same images but imported them into InDesign to create our magazine review page which was quite a successful adventure as well.

Ancillary: Poster - Finished Poster

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This is the finished poster after the addition of logos, website, actors name, a quote and a revamped title.

Ancillary: Poster - Cortex Movie Title

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We added a title using the original fonts used in the title sequence of the movie. The fonts used were 'Angel' and 'Trajan pro'.

We also used a vein stock in order to give the title a subtle vein texture beneath it's blue overlay.

The text was positioned just below Ekaf as means of presentation.

Ancillary: Poster - Colour correction

Posted on 05:13 by The Coalition | 0 comments

One of our favourite processes is the colour correction as choosing the right colours can boost the professionalism of your work.

We gave the whole poster a reddish feel to it, but we didn't want to lose the blue undertone from before that gave it a cold emotion, giving ideas of revenge and plot inside of the final movie.